1. Clearly define the problem or opportunity that the idea addresses.

2. Explain how your idea solves the problem or takes advantage of the opportunity.

3. Outline the potential benefits of your idea, including any financial, operational, or strategic advantages.

4. Provide evidence to support your argument, such as data, research, case studies, or examples of similar ideas that have been successful.

5. Address any potential objections or concerns that others may have about your idea.

6. Present a clear action plan for implementing the idea, including any necessary resources or support.

7. Make a compelling, persuasive argument that demonstrates the value and feasibility of your idea.

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Note: Your argument must be clear, concise, and persuasive in your presentation, and be prepared to answer questions or address any concerns that may arise. The BI System is designed to accommodate and facilitate all of theses actions, and more (testing, measuring, probabilities analysis, etc).

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Here is an example of a case using Social Media Marketing...

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1. Problem or opportunity: The problem is that businesses have difficulty reaching and engaging with their target audience through traditional marketing methods. The opportunity is to use social media platforms to connect with potential customers in a more cost-effective and targeted way.

2. Solution: Social media marketing allows businesses to create and share content that resonates with their target audience. By engaging with customers on social media platforms, businesses can build relationships, increase brand awareness and drive sales.

3. Benefits: The benefits of social media marketing include increased brand awareness, improved customer engagement, increased website traffic, higher conversion rates and ultimately more sales.

4. Evidence: Studies have shown that social media marketing leads to an increase in website traffic and conversion rates. For example, a study by the University of Massachusetts Dartmouth found that businesses that use social media for marketing purposes see a 72% increase in website traffic.

5. Objections: Some businesses may be concerned that social media marketing is time-consuming, or that they do not have the resources to do it effectively. Additionally, some may be concerned that they will not see a direct return on investment.

6. Action Plan: To implement a social media marketing strategy, businesses should first identify their target audience and which social media platforms they are active on. Next, they should create a content calendar and begin publishing relevant, engaging content. It's also important to monitor and measure the success of their efforts through analytics, and adjust their strategy as needed.

7. Compelling argument: Social media marketing provides an opportunity for businesses to connect with their target audience in a cost-effective and targeted way. With the right strategy, businesses can increase brand awareness, improve customer engagement, and drive sales. Studies and case studies have shown that social media marketing can be highly effective, and with a clear action plan and measurable goal, any business can see a return on investment.